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BusinessPlan
BusinessPlan
Millions of People choose bottled water every day as their choice for a healthy lifestyle, so why not consider starting a bottled water business of your own?There used to be a time when everyone drank tap water, but with the search for purer water and on-the-go convenience, the bottled water business has grown exponentially.
Millions of People choose bottled water every day as their choice for a healthy lifestyle, so why not consider starting a bottled water business of your own?There used to be a time when everyone drank tap water, but with the search for purer water and on-the-go convenience, the bottled water business has grown exponentially.
In the U.S. and worldwide, growth is expected to continue. Starting a business in bottled water has never been more attractive an idea.
In the U.S. and worldwide, growth is expected to continue. Starting a business in bottled water has never been more attractive an idea.
The Planning Behind Starting A Bottled Water Business
The Planning Behind Starting A Bottled Water Business
It is essential to have a well thought out business plan.
It is essential to have a well thought out business plan.
The first question to answer is: do you have a plentiful source for your water? According to the International Bottled Water Association (bottledwater.org), bottled water comes in six different forms.
The first question to answer is: do you have a plentiful source for your water? According to the International Bottled Water Association (bottledwater.org), bottled water comes in six different forms.
These are: spring water, which comes from an underground spring; purified water, which has been cleaned to acceptable governmental standards; mineral water, which contains a minimum level of naturally occurring minerals; sparkling water, which originally contained carbon dioxide and after treatment still retains it (or has had the carbon dioxide added back to the original level); Artesian water, which comes from an underground rock unit through which water moves; well water.
Bottling Equipment
Once you have a source for water, you will need bottling equipment. Bottles, caps, labels and sterilizers are some of your essentials. Many water bottles are now making the move to lighter, more environmentally friendly designs. Look for bottling machines that can accommodate this.
Consider leasing bottling equipment and machines instead of buying them – at least at first. This will free up funds for other areas of your business such as marketing.
Government Regulations
Before you pour a drop of water into a bottle, you will have to make sure you are following governmental regulations.
The Food and Drug Administration (FDA.GOV) regulates the bottled water industry. These regulations are intended to ensure that the water is safe from the time it is procured through the processing, bottling and transportation process.
Research their rules to ensure you are following them. This means you must know all of the components in your water accurately to ensure consistency and purity.
If you are selling tap water, you will fall under the jurisdiction of the Environmental Protection Agency (EPA.GOV), which is equally stringent.
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Marketing Water
Fortunately, many people are already sold on the idea of buying water instead of using tap water. Now you just have to sell people on buying your water. As you plan this, think about what makes your water special.
Is it the purification process that gives such a clean, natural taste? Is it the location of the source?
Once you’ve determined how your water is different, you can figure out where to start marketing. If your purity is the selling point, try selling at natural food stores. Local stores often have more flexibility to try new brands than larger chains. Give the store managers free samples.
Consider vending at local sporting events, as recreational baseball and soccer games are filled with thirsty players and spectators. Also consider sponsoring a team, providing water for their events, giving players coupons, and telling them where they can buy more bottles.
You can also sell directly by setting up a website with a shopping cart.
By doing your research, complying with federal regulations, and differentiating your water, you can tap into success after starting a bottled water business.
Business Summary
Business Summary
The executive summary for your Bottled Water Business should be written last. It should include the main people involved in your Bottled Water Business and their experience related to the Bottled Water Business. There should be a brief description of what the Bottled Water Business entails. Your Bottled Water Business should include some brief financial statements such as loans you will require and profit/loss statements for the first 3 years.
The executive summary for your Bottled Water Business should be written last. It should include the main people involved in your Bottled Water Business and their experience related to the Bottled Water Business. There should be a brief description of what the Bottled Water Business entails. Your Bottled Water Business should include some brief financial statements such as loans you will require and profit/loss statements for the first 3 years.
Objectives
Objectives
The should be your short term and long term objectives for your Bottled Water Business.
Mission
What is the main mission for your Bottled Water Business.
Keys to Success
A few bullet points to briefly describe why your Bottled Water Business will be a success.
Company Summary
Company Ownership
Who owns your Bottled Water Business and what type of business will it be – will you be an LLC etc.
Location(s) and Facilities
Address of your business if possible or a rough idea of the surroundings and the benefits this location will be for your Bottled Water Business.
Start-up Summary for a Bottled Water Business
Provide basic details of the capital you require for your Bottled Water Business and how you intend to acquire that capital if you don’t have it already.
Start-up Expenses for a Bottled Water Business
This should be a list of all your start up capital required before you start trading as well as the amount if any you will be needing to loan.
Products / Services
Product Description
Describe all the products you will sell and give an indication of future products you will sell and the reasons why these will be sold in the future and not now.
Service Descriptions
Describe all the services you will provide and give an indication of future services you will provide and the reasons why these will be provided in the future and not now.
Market Analysis Summary for a Bottled Water Business
Market Segmentation
Give the details of who your target market will be for the Bottled Water Business.
Target Market Segment Strategy
Explain how your marketing will get new and existing clients to buy from you.
Market Trends
Explain how in general the direction the Bottled Water Business is taking. Is it up or down and what are the reasons for this and can you cater for the existing and new trends.
Service Business Analysis
Explain how the Bottled Water Business is run in a nutshell.
Main Competitors
Who are the main competitors for your Bottled Water Business. Try to explain their strengths and weaknesses.
Strategy and Implementation Summary for a Bottled Water Business
Marketing Strategy
How will you market your Bottled Water Business.
Pricing Strategy
What are your prices and the reasons for your prices.
Promotion Strategy
Are you planning a grand opening with special discounts on your opening night? Do you need to give special offers to attract new and existing customers to your Bottled Water Business once you are established.
Competitive Edge
Explain why customers will come to your Bottled Water Business as compared to someone elses.
Web Strategy
The web is becoming ever more important for any business. How exactly are you going to use this medium in your Bottled Water Business strategy.
Sales Strategy
How are you going to generate more sales for your Bottled Water Business.
Strategic Alliances
What other companies can you work with to help your Bottled Water Business.
Management Summary
Management Team
Who are the main people involved in your Bottled Water Business.
Organizational Structure
Which people are in charge of which departments in your Bottled Water Business.
Personnel Plan
List all the people involved or you will require to run your business smoothly with salaries or share options.
Strategic Direction
SWOT Analysis
This is a summary of the business’s most important strengths, weaknesses, opportunities and threats.
Strengths of the Business
Excellent quality product
“Which means that” Adds to reputation.
Good management skills.
“Which means that” Well run business
Good ability to extract information.
“Which means that” Can control the business.-
Weaknesses of the Business
New Player
“Which means that” Credibility problem may affect initial sales
Lack of systems
“Which means that” The company needs to develop systemised operational & sales techniques or sacrifice profits
Opportunities in the Marketplace
Add-on products such as **
“Which means that” A potentially enormous market for the Bottled Water Business to tap into.
Growing market segments.
“Which means that” our Bottled Water Business should target these segments.
Threats in the Marketplace
Increasing supplier prices.
“Which means that” Resulting in reduced profitability.
Declining size of the ** segment.
“Which means that” Need to focus on growing segments to spread the company’s portfolio
New Products
To evaluate and launch new products or services which will turn over $xxxxxx in the first year.
Other Objectives (Goals)
To not exceed a marketing budget of $xxxxxx
To not exceed a payroll budget of $xxxxx
To not exceed a general overhead budget of $xxxxxx
Marketing Plan for a Bottled Water Business
Marketing Objectives
Sales Objective
To achieve sales by XX% to $XXX
Sales Objectives by Market Segment
#1 Segment: To achieve sales to $xxxxxx
#2 Segment: To achieve sales to $xxxxxx
#3 Segment: To achieve sales to $xxxxxx
Other To achieve sales to $xxx
Promotional Strategies
Advertising
Develop a corporate brochure.
Month 20XX
Develop personalised business cards.
Month 20XX
Create Basic Website as a tool to promote services
Month 20XX
Advertise in local publications
Month 20XX
Advertise monthly in magazines that are specifically targeted to the ** and ** segments.
Month 20XX
Advertise monthly in magazines that are aimed at the general industry.
Month 20XX
Lead Generation Program
Conduct monthly on-going lead generation program. Send out monthly direct mail leaflets with response coupons.
Month 20XX
“Centres Of Influence” Program
Personally contact at least ten potential partners each week.
Produce a monthly newsletter that shows examples of (your products) and how customers have benefited from using them.
Month 20XX
PR Program
PR release to be initiated each month to various trade journals and magazines.
Month 20XX
Sales Force
Employ telemarketing staff.
Month 20XX
Organise training program to be implemented.
Month 20XX
Lost Customers
Contact monthly all past customers that have not re-ordered to ask why not and see whether we can win back their business.
Month 20XX
Follow up Enquiries
Contact all enquirers monthly and determine if they have purchased from a competitor and, if so, why.
Month 20XX
Existing Customers
Follow up all new customers two weeks after they purchase to ensure they are satisfied with the product.
Month 20XX
Send quarterly newsletter to existing customers to keep them informed of our other products.
Month 20XX
Sales Promotion
Develop an ongoing sales promotion to target existing customers.
Month 20XX
General Marketing Strategies for a Bottled Water Business
Competitor Profile
Keep updated competitor profile.
Month 20XX
Marketing information system
Document on every enquiry “How did you hear about us?”
Month 20XX
Document on every order “How did you hear about us?”
Month 20XX
Produce monthly sales reports by product, by market segment, and by territory.
Month 20XX
Financial Strategies for a Bottled Water Business
Cash Flow
Eliminate cash shortage in the traditional tight periods of <month A> to <month B>
Month 20XX
Payment Days
Maintain payment of bills, on average, to xx days.
Month 20XX
Expenses
Develop and implement new policies on approval and signatories on expenses.
Month 20XX
Leases
Pay off the existing lease on capital equipment, thus reducing the monthly financial burden.
Month 20XX
Overdraft
Reduce the overdraft from $xxxxxx to $xxxxxxx
Month 20XX
Wages
Pay all wages on a monthly basis instead of weekly.
Month 20XX
New Equipment
Organise funding for the $xxxxxxx expenditure on new equipment.
Month 20XX
Payback
Ensure a payback on new equipment through sales of one year.
Month 20XX
Inventory
Improve the number of stock turns to xxxxx a year.
Month 20XX
Rent
Negotiate new terms on the premises and reduce existing payments by xx%
Month 20XX
Bank Charges
Renegotiate with the bank and consolidate some outstanding loans with lower interest rates.
Month 20XX
Organisational Plan
Organisational and Management
Next Year’s Objectives
Budget – To not exceed the payroll budget of $xxxxxxx
Staff – To employ or re-deploy a total of xxxxx full-time and part-time staff over the next year.
HUMAN RESOURCE STRATEGIES
Organisational
Draw organisational chart.
Month 20XX
Develop incentive scheme related to job requirements.
Month 20XX
Policies and procedures
Develop policies and procedures manual.
Month 20XX
Employ or re-deploy staff
Employ one specialist ** salesperson.
Month 20XX
Employ one marketing assistant.
Month 20XX
Employ one accounts receivable person.
Month 20XX
Training
Carry out training needs analysis.
Month 20XX
Morale
Install suggestion box.
Month 20XX
Organise monthly meetings to follow up tasks
Month 20XX
INTRODUCTION
INTRODUCTION
The demand for mineral water is increasing at a rapid rate, as people become more health conscious and take precautions against water borne diseases.
The demand for mineral water is increasing at a rapid rate, as people become more health conscious and take precautions against water borne diseases.
Bottled mineral water provides easy transportability and assured water quality.
Bottled mineral water provides easy transportability and assured water quality.
THE PROJECT INVOLVES MACHINERY FOR
THE PROJECT INVOLVES MACHINERY FOR
PURIFYING WATER
BOTTLE MANUFACTURING. (OPTIONAL)
BOTTLING PURIFIED WATER. (OPTIONAL)
LABELLING (OPTIONAL)
CAPACITY
The plant is being designed for minimum economically viable capacity, such that the capital outlay is optimized.
The capacity of the various units are as under:
– Purification: 1000 litrers / hour i.e. 8000 litres / 8 hour shift
– Bottle Manufacturing: (Optional)
– Bottling : 100-200 Bottles per hour of 19 Liters.
– Labelling : Heat Shrink Tunnel/Hand Held would handle 100-200 Bottles per hour.
PROCESS FLOW
The plant has 6 components :
1] Purification: Water received from the external source/Bore Well is passed through the purification plant and stored in a PE-Fiber Tank. Thereafter it is fed to the bottling section – and continuos operation achieved.
2] Bottle Manufacturing: Pet preforms are blown into bottles and a sufficient number of bottles, say 1000 nos., kept ready while the machine continues to produce more during the shift, when the bottling has been started. (Optional) Usually purchase readily available in Market with various bottles manufacturers.
3] Auto Rinsing – Filling – Capping: The bottles are fed into the machine which automatically rinses, fills and screws the cap on it. Caps are stamped with the date of manufacture and expiry before being put into the hopper for screwing on to the bottle. (Optional)
Economically can be done by manually as well both Rinsing/Washing and Bottle Filling.
4] Labeling: We are proposing use of heat shrink labels and tamper evident heat shrink sleeve on the neck of each bottle.
The label and the neck sleeve are to be manually put on the bottles which will then pass through the shrink tunnels and onto packing conveyer. (Optional)
Expiry date and batch number could be printed on labels or caps prior to their being put on the bottles. (Optional)
It can be done with Handy Heating Gun for Labeling and Shrink Sealing with heat control.
5] Heat Shrinking: The bottles are passed through heat shrink tunnel so that the label and neck sleeve, shrink and stick to the bottles.
6] Final Packing: This could be in cartons – done manually – and no machines have been provided for it.(Small Bottles).
MACHINES / EQUIPMENT REQUIRED
The various machines and equipment being offered by us and required is explicitly listed here. This does not include miscellaneous items like pipes, electricals etc., which are specific to the site and each project.
Purification Section:
Flow rate : 10000 Gallons / Day (24 Hours)
Raw water quality (assumed) : 1500 ppm as TDS
Description
Raw Water Feed Pump
Multimedia Sand Filter
Flow Rate : 30 GPM.
MOC : Fiber Glass
Activated Carbon Filter
Flow Rate : 30 GPM
MOC : Fiber Glass
Antiscalant Dosing System
Reverse Osmosis System
Permeate Flow : 10000 Gallons/Day.
Consist of :
5 Micron Filter Opaque- PP Fiber
H.P. Pump with 5 HP Motor
Membrane – 2 8X40 nos.
Pressure Vessel 8×80” (Fiber Glass) – 1 nos.
Instruments & panel
Ozone Generator
Capacity – 3 gm/hr.
Venturi Inline Process
Flow Rate : 3000 lit/hr.
UV Disinfectant
Flow Rate : 3000 lit/hr.
Storage Tank for Pure Water
Capacity : 500 Gallons
The output water purification would be in line with WHO specifications – however final results depend on input water quality.
Bottle Manufacturing Section: (Optional)
To achieve 1100 nos. bottles per hour production.
Description
Stretch Blowing Machine:
upto 2 ltr. Capacity
(Preform Manual Loading Machine from Conveyor to Stretch Blowing Machine)
– 2 cavity bottle upto 2 ltr. (Neck dia upto 46 mm)
– Hydro-pneumatic locking system
– With Infrared heating system conveyor and separate Control Panel with Microprocessor.
– Production : 550 Bottle / Hour
– Model No. TPD 2000
Refrigeration Unit : (Chiller)
Cooling Capacity : 1 Ton;
(Standard Make)
Air Compressor :
with after cooler and moisture separator
Mould sets :
Double Cavity 1.5 ltr. Round shape mould in aluminium
Double Cavity 1 ltr. Round shape mould in aluminium
Double Cavity 500 ml. Round shape mould in aluminium
It is possible that the air compressor be bought locally.
Bottling Section : (Optional)
This section receives the empty bottles, rinses them, fills and caps them.
Description
Stainless Steel Conveyor:
Made of S.S, 8 meter long for conveying of empty washed bottles onto the filling machine.
The different operations like rinsing, filling, capping are done on the conveyor.
Electrical Details: 0.5 H.P. with variable speed drive..
Rinsing, Filling, Capping:
This machine is designed to fill 24 bottles per minute for 1 ltr bottle & is capable to fill 500 ml, 1000 ml, 1500 ml bottles. Machine speed is depended on the volume to be filled.
The bottles are holded in groups of 6 & moved on the conveyor together.
These grouped bottles are rinsed by means of spraying pressurized water inside the bottle.
After Rincing the bottles are again placed on the conveyor & are loaded on the filling & capping machine one by one.
Filling & capping takes place by indexing mechanism. There are total 8 indexes.
Change parts for 500 ml and 1500 ml 1 set each
LABELLING & PACKING SECTION :
Description
Shrink Tunnel:
This is fitted on the online conveyor to shrink labels and neck sleeves. The labels & neck sleeves are to be manually inserted on the bottle.
Machine will be provided with suitable capacity Heaters, Blower, Reduction Gear Box and Electric Motor, complete in all respects ready to use.
Printing Machine (for mfg. Date & batch nos.)
Semiautomatic machine is proposed.
This is a table top coding machine with a printing area of 35 mm x 25 mm & capable of printing 3 variable line message on labels or caps.
RAW MATERIAL
The water source is of critical importance and the continuity of the plant would depend upon it. Apart from water following items are required and can be supplied by us.
1] Preform – for blowing into bottles. (optional)
2] Caps for the bottles
3] Labels
4] Neck sleeves
5] Cartons for final packing.
COSTS
The various cost elements involved are :
1] Raw material
2] Packing cost
3] Operating cost – Electricity
4] Manpower
ELECTRICAL LOAD
The total Electricity load would be about 6.0 KW
MANPOWER
Number of people required to operate various machines is
1] Bottling – 1 nos.
2] Labeling – 2 nos.
3] Bottle making – 2 nos.
4] Printing – 1 no.
5] Packing – 2 nos.
6] Miscellaneous – 2 nos.
Total – 10 nos. (On manually operation 3-5 people enough for man power depend what size of bottle produce.
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